As we've done so many times in the past, PODI is resurrecting its regular e-newsletter.

Green Arrow

It's time to ask yourself: Is it time to let go of old stuff?

  • Feb 14, 2023
  • By Marie J. Liebetrau, President, Potomac Digitek

Marie Liebetrau

As we’ve done so many times in the past, PODI is resurrecting its regular e-newsletter. And that got me thinking about why we (as people) are so reluctant to let things go. “Why,” I ask myself, “do I think we need to try this again? Why can’t I just let it go?” And this applies to every facet of life…not just newsletters.

And the answer is that we see value in the thing (whatever that thing may be). It serves some purpose in our lives, even if only to remember how things were. Or maybe it’s tied to a goal we had or have. Either way, we keep hold of it.

And I’m a big fan of keeping reliable and time-tested processes in place. If you can explain why something is done the way it is and what the value is, then I’m all for it.

But when does trying to hold on become too much? When is it time to try something new (or just let the old process die)? I think about this a lot when clients come to us with processes that have been the same for years or decades and they can no longer explain the purpose of many of the steps. Maybe it’s just time to let some of those cumbersome meeting registration steps go? Maybe it’s time to simplify your abstract submission process because you don’t use half of the collected data anyway. Maybe it’s time to consider whether 10-year-old content is obsolete to your members? Could it be time to make your life a little easier and let go of “the way things have always been done”?

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